About Us

Our History

1960

Ronco Motors commenced operations as a family business in approximately 1960 from its existing premises at Pinnaroo, South Australia. Bert Bailey (founder and Grandfather of the current dealer principal), a mechanic by trade, recognised the need to provide servicing of farm machinery and auto vehicles. Bert established a garage servicing cars and other farm machinery equipment.

1962

Bert based his business on providing excellent customer service and quality workmanship. Subsequently, he was successful in applying for and gaining the New Holland franchise in 1962.

1964

Bert's son - Rodney Bailey commenced in the service side of the business.

1969

Ronco Motors successfully tendered for the Case IH franchise, and since then Pinnaroo has been operating as a dual New Holland and Case IH dealership. There are only a handful of these 'dual franchise' dealers in Australia.

1973

Rodney and Colleen Bailey took over the running of the business. Rodney and Colleen steadily grew the business, harnessing Bert's values of customer service and quality workmanship.

1986

Third generation, Roydn Bailey (son of Rodney and Colleen Bailey) joined the service side of the business. Roydn continued to work in and gain knowledge of all aspects of the business.

1986, Roydn, Bert and Rodney Bailey
Roydn, Bert and Rodney Bailey

2005

Roydn and Louise take over running Ronco Motors business. Rodney & Colleen semi-retire.

2005, Roydn Louise Bailey
Roydn Louise Bailey

2010

Fourth generation, Lachlan Bailey (son of Roydn Bailey) joined the service team and commenced his apprenticeship. 2016 Lachlan successfully finished his Apprenticeship and now works in the business as a Service Technician.

2010, Rodney, Lachlan and Roydn Bailey
Rodney, Lachlan and Roydn Bailey

2014

Roydn and Louise expand the business and open up the Loxton branch, taking on the New Holland franchise for the Riverland region.

2014, Loxton Open For Business Article
Loxton Opening Article

2017

Recognising the potential of off-road vehicles and embracing Roydn's interest in off-road racing, Ronco Motors Loxton acquired BRP Can-am franchise in 2017. This later expanded with the Sea-doo brand in 2018.

2019

Ronco Motors further grew with the addition of the New Holland Dealership located at Karoonda, formerly known as 'WD Lewis & Co'

2019, Ronco Motors Karoonda
Ronco Motors Karoonda

2020

March of 2020, Ronco Motors successfully tendered for the Case IH franchise in the Riverland, formerly 'Erroll Matschoss Motors'. Since Loxton has been operating as a dual New Holland and Case IH dealership.

2022

Ronco Motors acquired the New Holland brand representation for the Mildura, Greater Sunraysia & Millewa areas. The new facility is open and located at 28/2132 Fifteenth Street, Irymple.

2022, Ronco Motors Mildura
Ronco Motors Mildura

Staff

Roydn Bailey

Dealer Principal

Louise Bailey

Dealer Principal

  • Dealer Principals: Roydn & Louise Bailey
  • Administration: Louise Bailey & Vicki Lockwood
  • Group Parts Manager: Brenton Lacey
  • Group Service Manager: Alex Keough