About us

Ronco Motors commenced operations as a family business in approximately 1960 from its existing premises in Pinnaroo S.A.

Mr Bert Bailey (founder and grandfather of the existing dealer principal) a mechanic by trade, recognised the opportunity/potential in this Mallee region and established the garage/servicing operation to service the farm and other equipment of the farmers in the area. Bert based his business on customer service and good quality workmanship and was subsequently successful in applying for and gaining the New Holland franchise in 1962. He then began selling the New Holland range and used Agricultural equipment into the region.

In 1964 Bert's son, Rod Bailey, commenced in the service side of the operation and progressively worked in all aspects of the business, to gain the necessary level of experience to eventually take over the business.

In 1969 Ronco's successfully tendered for the Case IH franchise and the Pinaroo has been operating as a dual franchise dealership ever since.

Bert Bailey retired in 1973 and Rodney & Colleen Bailey took over the running of business. Since that time the operation has steadily grown into the well established and well regarded operation it is today.

Roydn Bailey (the current Dealer Principal) joined the business as a mechanic in 1986 and like his father Rod, he has worked in all areas of the business, taking over as Dealer Principal in July 2005 with his wife Louise. Fourth generation, Lachlan Bailey (son of Roydn Bailey) came on board in 2010 as an apprentice. In 2016, Lachlan successfully completed his apprenticeship and now works in the business as a qualified diesel mechanic.

 In 2014, Roydn and Louise expanded the business with the opening of the Loxton branch taking on the New Holland franchise for the Riverland region. Recognising the recreational industry of the Riverland Ronco Motors began a 'Power Sports' side of the business and took on the Can-Am franchise in 2017 and later the Seadoo franchise in 2018.

Ronco Motors expanded again in 2019 with the addition of the New Holland dealership located at Karoonda (previously known as WD Lewis & Co). 

The business structure is as follows:
  • Dealer Principal: Roydn & Louise Bailey
  • Sales/Business Manager:Roydn Bailey
  • Administration: Vicki Lockwood & Louise Bailey
  • Brenton Lacey: Group Parts Manager
  • Marketing Manager: Tori-Lee King

Roydn Bailey

Dealer Principal & Sales Manager

Louise Bailey

Dealer Principal & Administration

Vicki Lockwood

Administration

Brent Lacey

Group/Loxton Parts Manager

Tori-Lee King

Marketing Manager & Parts Manager for Pinnaroo

Pinnaroo

Ty Mickan

Sales Manager

Andrew Ward

Salesperson

Vicki Lockwood

Administration

Tori-Lee King

Marketing Manager & Parts Manager for Pinnaroo

Georgia Heinicke

Parts Interpreter

Deon Richardson

Parts Interpreter

Tenille Maynard

Parts Interpreter

Alex Keough

Service Manager

Lachy Bailey

Service Technician

Ian O'Connor

Service Technician

Charlie Dring

Apprentice Service Technician

Nicholas Bridge

Apprentice Service Technician

Rod Bailey

General Handy Man

Loxton

Wayne Britten

Salesperson

Con Tsaconas

Salesperson

Stuart Edwards

PLM & BRP Sales

Stephen Blaser

Aftersales/Administration

Brent Lacey

Group/Loxton Parts Manager

Tim Hucks

Parts Interpreter

John Donaldson

Service Manager

Damian Fielke

Service Technician

Keke Falland

Service Technician

Tyson Warner

Service Technician

Matt Wellington

Service Technician

Jayden Jones

Apprentice Service Technician

Karoonda

Ty Mickan

Sales Manager

Ashley Lukey

Operations Manager

Nick Dodding

Senior Parts Interpreter

Sherliyn Sparks

Admin / Parts Interpreter

Janine Mickan

Service Advisor/ Administrator

Bianca White

Administrative Assistant

Tim Berling

Service Manager

Zakk Bullard

Apprentice Technician

Peter Cockshell

Tradespersons Assistance

Henry Sommerscales

Apprentice Service Technician