About us

Ronco Motors commenced operations as a family business in approximately 1960 from its existing premises in Pinnaroo S.A.

Mr Bert Bailey (founder and grandfather of the existing dealer principal) a mechanic by trade, recognised the opportunity/potential in the Mallee region. He established a garage/servicing operation servicing cars and other farm machinery equipment. Bert based his business on customer service and good quality workmanship and was subsequently successful in applying for and gaining the New Holland franchise in 1962.

He then began selling the New Holland range of new & used agricultural equipment into the region. In 1964 Bert's son, Rod Bailey, commenced in the service side of the operation and progressively worked in all aspects of the business, to gain the necessary level of experience to eventually take over the business.

In 1969 Ronco's successfully tendered for the Case IH franchise and since Pinnaroo has been operating as dual franchise.

Bert Bailey retired in 1973 and Rodney & Colleen Bailey took over the running of business. Since that time the operation has steadily grown into the established and well regarded operation it is today.

Roydn Bailey (the current Dealer Principal) joined the business as a mechanic in 1986 and like his father Rod, he has worked in all areas of the business, taking over as Dealer Principal in July 2005 with his wife Louise. Fourth generation, Lachlan Bailey (son of Roydn Bailey) came on board in 2010 as an apprentice. In 2016, Lachlan successfully completed his apprenticeship and now works in the business as a qualified diesel mechanic.

 In 2014, Roydn and Louise expanded the business with the opening of the Loxton branch taking on the New Holland franchise for the Riverland region. Recognising the recreational industry of the Riverland region, Ronco Motors created a 'Power Sports' side of the business and took on the Can-Am franchise in 2017 and later the Seadoo franchise in 2018.

Ronco Motors expanded in 2019 with the addition of the New Holland dealership located at Karoonda (formerly WD Lewis & Co). 

March 2020, Ronco Motors Loxton gained the Case IH brand for the Riverland in addition to New Holland Agriculture/Construction.

Now operating with three branches, Ronco Motors services the Mallee, Murray Mallee & Riverland region by continuing to provide parts, service and machinery sales.

  • Dealer Principal: Roydn & Louise Bailey
  • Sales/Business Manager:Roydn Bailey
  • Administration: Louise Bailey & Vicki Lockwood
  • Brenton Lacey: Group Parts Manager
  • Marketing Manager: Tori-Lee King

Roydn Bailey

Dealer Principal & Sales Manager

Louise Bailey

Dealer Principal & Administration


Ty Mickan

Sales Manager Pinnaroo & Karoonda

Andrew Ward


Tori-Lee King

Marketing Manager & Salesperson

Vicki Lockwood

Administration / Pinnaroo Service Advisor

Georgia Heinicke

Parts Supervisor

Tenille Maynard

Parts Interpreter

Stacey Edwards

Parts Interpreter

Alex Keough

Service Manager

Lachy Bailey

Service Technician

Ian O'Connor

Service Technician

Nicholas Bridge

Service Technician

Hayden Beckmann

Apprentice Service Technician

Rod Bailey

General Handy Man


Wayne Britten

Loxton Sales Manager

Tony Venables


Michael Stone


Stuart Edwards

BRP Sales

Stephen Blaser

Loxton Service Advisor/ Administration

Brent Lacey

Group Parts Manager

Tim Hucks

Parts Supervisor

Damian Fielke

Parts Interpreter

Heidi Dabinett


John Donaldson

Service Manager

Keke Falland

Service Technician

Tyson Warner

Service Technician

Matt Noack

Service Technician

Odin Sapinski-Keightley

Apprentice Service Technician

Callum Crossing

Apprentice Service Technician


Ty Mickan

Sales Manager Pinnaroo & Karoonda

Ashley Lukey

Operations Manager

Nick Dodding

Parts Supervisor

Sherliyn Sparks

Admin / Parts Interpreter

Janine Mickan

Service Advisor/ Administrator

Troy Phillips

Service Parts / Tech Support

Tim Berling

Service Manager

Peter Cockshell

Tradespersons Assistant

Henry Sommerscales

Apprentice Service Technician

Jack Dee

Apprentice Service Technician