About Us

Our History


Ronco Motors commenced operations as a family business in approximately 1960 from its existing premises at Pinnaroo, South Australia. Bert Bailey (founder and Grandfather of the existing of the existing dealer principal) a mechanic by trade, recognised the opportunity in the Mallee region. Bert established a garage servicing cars and other farm machinery equipment.


Bert based his business on providing excellent customer service and quality workmanship. Subsequently, he was sucessful in applying for and gaining the New Holland franchise in 1962.


Bert's son - Rodney Bailey commenced in the service side of thebusiness.


Ronco Motors successfully tendered for the Case IH franchise, since Pinnaroo has been operating as a dual New Holland and Case IH dealership. There are only a handful of these 'dual franchises' in Australia.


Rodney and Colleen Bailey took over the running of the business. Rodney and Colleen steadily grew the business, harnessing Bert's values of customer service and quality workmanship.


Third generation, Roydn Bailey (son of Rodney and Colleen Bailey) joined the service side of the business. Roydn contintued to work in and gain knowdledge of all aspects of the business.

1986, Roydn, Bert and Rodney Bailey
Roydn, Bert and Rodney Bailey


Roydn and Louise take over running Ronco Motors business. Rodney & Colleen semi-retire.

2005, Roydn Louise Bailey
Roydn Louise Bailey


Fouth generation, Lachlan Bailey (son of Roydn Bailey) joined the service team and commenced his apprenticeship. 2016 Lachlan successfully finished his Apprenticeship and now works in the business as a Service Technician.

2010, Rodney, Lachlan and Roydn Bailey
Rodney, Lachlan and Roydn Bailey


Roydn and Louise expanded the business and opened up the Loxton branch, taking on the New Holland franchise for the Riverland region.

2014, Loxton Open For Business Article
Loxton Opening Article


Recognising the potential of off-road vehicles and embracing Roydn's interest in off-road racing, Ronco motors Loxton took on the BRP Can-am franchise in 2017. This later expanded with the Sea-doo brand in 2018.


Ronco Motors expanded with the addition of the New Holland Dealership located at Karoonda. Formerly known as 'WD Lewis & Co'

2019, Ronco Motors Karoonda
Ronco Motors Karoonda


March of 2020, Ronco Motors successfully tendered for the Case IH franchise in the Riverland. Formerly 'Erroll Matchoss Motors'. Since, Loxton have been operating as a dual New Holland and Case IH dealership.


Ronco Motors acquired the New Holland brand representation for the Mildura, Greater Sunraysia & Millewa areas. Dealership is open and located at 28/2132 Fifteenth Street, Irymple.

2022, Ronco Motors Mildura
Ronco Motors Mildura
  • Pinnaroo Team

    Ty Mickan

    Sales Manager Pinnaroo & Karoonda

    Andrew Ward


    Tori-Lee King

    Marketing Manager

  • Loxton Team
  • Karoonda Team


Roydn Bailey

Dealer Principal & Sales Manager

Louise Bailey

Dealer Principal & Administration

  • Dealer Principals: Roydn & Louise Bailey
  • Sales/Business Manager: Roydn Bailey
  • Administration: Louise Bailey & Vicki Lockwood
  • Group Parts Manager: Brenton Lacey
  • Group Service Manager: Alex Keough